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Posts Tagged ‘chipotle commercial’

I’m not one to post back-to-back entries, I’m usually good for one a week but if you didn’t see the new ad for Chiptotle, take a couple of minutes and watch it. This is Chipotle’s first tv ad and wow! They nailed it, amazing. Smart campaign to target a “Back to Basics” farming approach in this short animated commercial featuring Willie Nelson covering Coldplay…

http://www.youtube.com/watch?v=aMfSGt6rHos

It reminds me of Pixar’s “Up” when they were able to convey so much emotion in the first ten minutes (when she was unable to have children) completely through nonverbal means. I’m not saying go to Chipotle’s (owned by McDonald’s) but I am saying what they made here is gold and will hopefully force change in the industrial agricultural factory farming community.

Baby steps, right?

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